The best tool is the right method.
Uniqueness that goes beyond the unique selling proposition
brandhub is the hub that brings together and bundles strategies, methods and principles. Not a mere consulting solution, rather a navigation system for new paths/opportunities.
Brands are often the only orientation aid in an unmanageable range of products and services. They create identification. In reality, however, billion-dollar advertising expenditures often lead to confusion among consumers. Turning employees into brand ambassadors is an optimal sustainable concept, which comprises strategic, tactical and operative basics. brandhub shows the eight keys of brand-oriented culture.
Companies want satisfied customers. The basis for satisfied customers is genuine appreciation. Genuine appreciation helps build customer relationships that reflect the zeitgeist of the next generation: immediate availability and enthusiasm. Thanks to digital networking, enthusiastic customers gain even more importance because they reach thousands of people with just one mouse click. brandhub communicates the five most important tools for implementing a customer-enthusiasm strategy in companies.
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“Intelligence is the ability to adapt to change.” This simple statement by Stephen Hawking has it all. Today, it is no longer the strongest or largest companies that lead the market, but those that are faster, more innovative and more agile. Changes that can be made with manageable effort at ...
The magic of enthusiastic customers
Companies want satisfied customers. But is satisfaction really enough? The zeitgeist demands more: immediate availability and enthusiasm. Immediate availability has limits, enthusiasm is boundless. It’s amazing that 80 percent of companies think they offer outstanding service. But only eight percent of customers actually confirm this. Service standards can be learned, ...
All hands on deck
“When I look back on my 12-year career as a professional sailor in the America’s Cup, the first thing I remember is not victories or defeats, but the most diverse people, my team members, who came together over an idea and knew that there was only one way to survive ...
The 8 keys to a brand-oriented corporate culture
Brands are often the only orientation aid in an almost unmanageable range of products and services. They create identification – at least by definition. In reality, however, billion-dollar advertising expenditures often lead to confusion and uncertainty among consumers. So, what to do when the expensive and time-consuming marketing measures hardly ...
Customer enthusiasm – The crown of customer orientation
Do you remember the last time you were really enthusiastic as a customer? Considering how much personal data is circulating on the net, one would think this is always the case. CRM systems and customer loyalty programs have been in place for years, yet we hardly feel any change. Unity ...
From employee to brand ambassador
Not long ago, employees were the fifth wheel in brand management. Investments were primarily made in external communication. Large budgets were available for external brand ambassadors, but savings were made diligently for the company’s own employees. This is now changing and the value of employees for the brand is being ...