{"id":5855,"date":"2026-05-07T05:05:19","date_gmt":"2026-05-07T03:05:19","guid":{"rendered":"https:\/\/brandhub.ch\/?p=5855"},"modified":"2026-04-23T15:54:45","modified_gmt":"2026-04-23T13:54:45","slug":"imaginative","status":"publish","type":"post","link":"https:\/\/brandhub.ch\/en\/imaginative\/","title":{"rendered":"Imaginative"},"content":{"rendered":"<p><strong>Andreas has a rare gift for language, though perhaps not the kind you&#8217;d expect. His French is, to put it charitably, a disaster. But there are two languages he speaks with genuine fluency: the language of his guests and the language of his team. It comes as no surprise that he&#8217;s built a thriving career in hospitality.<\/strong><\/p>\n<p>I first crossed paths with Andi at the Hotel Management School in Lucerne. A twist of fate put us in the same class, and another brought us both to Basel for internships at separate five-star hotels. His background in professional cooking took him into Food &amp; Beverage; my business training pulled me toward Sales &amp; Marketing.<\/p>\n<p>Life pulls people in different directions, but some connections have a way of holding. After decades apart, Andi and I found the right moment and sat down for lunch. We reminisced about the old days and laughed about wild nights in Basel, but we also looked ahead. Eventually, as these conversations tend to go, we found ourselves talking about innovation.<\/p>\n<p>Andi always had a talent for packaging ideas in ways that people could understand. I was impressed by how much he had developed this gift into a true mastery over the years. &#8220;When I talk to a housekeeper, a waiter, or a commis de cuisine about innovation, they nod along, but you can tell the word feels abstract, almost foreign. When I use the word <em>imaginative<\/em> however, everyone feels addressed. People lean in. And it makes sense: it&#8217;s usually the frontline staff who bump into problems first. Give them the space and trust, and they&#8217;ll solve things in their own area without waiting for a management workshop.<\/p>\n<p>Wealth comes in many forms. Being rich in imagination is one of them.<\/p>\n<p>Warm regards, Ralph<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Andreas has a rare gift for language, though perhaps not the kind you&#8217;d expect. His French is, to put it charitably, a disaster. But there are two languages he speaks with genuine fluency: the language of his guests and the language of his team. It comes as no surprise that he&#8217;s built a thriving career [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/posts\/5855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/comments?post=5855"}],"version-history":[{"count":1,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/posts\/5855\/revisions"}],"predecessor-version":[{"id":5856,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/posts\/5855\/revisions\/5856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/media\/5858"}],"wp:attachment":[{"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/media?parent=5855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/categories?post=5855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/tags?post=5855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}