Misunderstood customer centricity often sounds like a 1990s greatest-hits playlist. With one song permanently stuck at number one: \u201cThe customer is king.\u201d<\/p>\n
At first, it sounds noble. Until you imagine the court. The endless bowing. The careful words. The quiet fear of disappointing the monarch.<\/p>\n
But which self-determined adult signs up voluntarily for life at court. Serving the monarch\u2019s needs day and night? Obedient. Compliant. Subordinate.<\/p>\n
A service provider is not a servant, even if they serve.
\nThey put the customer at the center.
\nThey ask questions.
\nThey listen.
\nThey think ahead.
\nThey create value<\/p>\n
Fulfilling wishes and meeting needs are the basics of any good customer relationship. But that\u2019s what every company claiming to be \u201ccustomer-centric\u201d already does. Which means they\u2019re all swimming together in the vast ocean of average.<\/p>\n
\u201cThe emperor has no clothes,\u201d says the child in Hans Christian Andersen\u2019s fable, while everyone else keeps clapping politely.<\/p>\n
Real value emerges when the extra mile gets a new meaning. When solutions become more than the sum of their parts. That takes genuine interest. Consistency. And, quite often, courage.<\/p>\n
The customer centric number one hit of 2026 might be called \u201c<\/strong>Beyond the Extra Mile.\u201d Unless you have a better title. I\u2019m curious.<\/p>\n Warmly<\/p>\n Ralph Hubacher<\/p>\n","protected":false},"excerpt":{"rendered":" Misunderstood customer centricity often sounds like a 1990s greatest-hits playlist. With one song permanently stuck at number one: \u201cThe customer is king.\u201d At first, it sounds noble. Until you imagine the court. The endless bowing. The careful words. The quiet fear of disappointing the monarch. But which self-determined adult signs up voluntarily for life at […]<\/p>\n","protected":false},"author":2,"featured_media":5769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/posts\/5771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/comments?post=5771"}],"version-history":[{"count":2,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/posts\/5771\/revisions"}],"predecessor-version":[{"id":5776,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/posts\/5771\/revisions\/5776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/media\/5769"}],"wp:attachment":[{"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/media?parent=5771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/categories?post=5771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/tags?post=5771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}