{"id":5507,"date":"2025-07-10T05:05:28","date_gmt":"2025-07-10T03:05:28","guid":{"rendered":"https:\/\/brandhub.ch\/?p=5507"},"modified":"2025-07-01T11:10:50","modified_gmt":"2025-07-01T09:10:50","slug":"waiting-for-meaning","status":"publish","type":"post","link":"https:\/\/brandhub.ch\/en\/waiting-for-meaning\/","title":{"rendered":"Waiting for meaning?"},"content":{"rendered":"

Only 21 out of 100 employees are truly engaged in their work. That makes me think. And leaves me a little suspicious.<\/strong><\/p>\n

The number doesn\u2019t come as a shock. Gallup studies have always revealed alarmingly low engagement. Is this, therefore, draining companies\u2019 ability to innovate? Are customers being met with employees who are simply checking the boxes? Is there a growing trend in absences and sick days? I\u2019m afraid so.<\/p>\n

It\u2019s quite possible that a lack of meaning in work, especially since Deloitte\u2019s Global Gen Z & Millennial Survey 2025 shows that about 89 percent of Gen Z see it as essential to their job satisfaction, plays a major role here.<\/p>\n

Unappealing jobs might be one reason. But who really gets to decide what work is attractive and what isn\u2019t? One person\u2019s dream job is another\u2019s daily grind. Ever since ski-lift operator \u2018Fr\u00e4nz\u2019<\/a> opened my eyes, I\u2019ve been well aware of that.<\/p>\n

I can\u2019t shake the feeling that some people are waiting for meaning in their work the same way lottery players wait for a million-dollar win (which, statistically speaking, is highly unlikely to happen). The strategy of \u2018hoping a lot but changing little\u2019 won\u2019t get one far in the working world either. But who\u2019s supposed to light that spark of purpose, anyway? The new CEO? HR? AI?<\/p>\n

We often forget that between meaningful and meaningless lies a whole universe of nuance. It\u2019s not a light switch that\u2019s either on or off. It\u2019s more like a dimmer, gradually turning up LED lights in all kinds of shades. If I asked you how you know your job is truly meaningful, you probably wouldn\u2019t point to just one thing.<\/p>\n

So I\u2019m circling back to my last blog, Meaning fuels strength<\/em>,<\/a> and keeping my promise to offer you a few questions to reflect on how you experience meaning at work:<\/p>\n

Relatedness<\/strong>
\nHow connected do you feel to your team? What\u2019s the tone of your interactions, and how valued do you feel by your colleagues?<\/p>\n

Competence<\/strong>
\nWhich tasks allow you to use your strengths and skills? And how much time do you actually spend on those?<\/p>\n

Autonomy<\/strong>
\nHow much control do you have over your work? Are you involved in decisions that affect your role?<\/p>\n

Impact<\/strong>
\nWhat difference does your work make?<\/p>\n

Sometimes a shift in perspective can do wonders. I recommend investing 124 minutes of your time and watching Perfect Days<\/em> by Wim Wenders. Let it unfold.<\/p>\n

Warm regards,
Ralph Hubacher<\/p>\n","protected":false},"excerpt":{"rendered":"

Only 21 out of 100 employees are truly engaged in their work. That makes me think. And leaves me a little suspicious. The number doesn\u2019t come as a shock. Gallup studies have always revealed alarmingly low engagement. Is this, therefore, draining companies\u2019 ability to innovate? Are customers being met with employees who are simply checking […]<\/p>\n","protected":false},"author":2,"featured_media":5497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"mc4wp_mailchimp_campaign":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/posts\/5507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/comments?post=5507"}],"version-history":[{"count":3,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/posts\/5507\/revisions"}],"predecessor-version":[{"id":5509,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/posts\/5507\/revisions\/5509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/media\/5497"}],"wp:attachment":[{"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/media?parent=5507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/categories?post=5507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandhub.ch\/en\/wp-json\/wp\/v2\/tags?post=5507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}